Winning Women Institute – The first Italian certification about Gender Equality in the workplace
The first Italian certification about Gender Equality was recently born thanks to the Winning Women Institute. The Non Profit association of which Carter & Benson is partner, assigns a “quality brand” to those companies that spread the principle of Gender Equality in the workplace. The objective? Increasing women presence within companies on all levels (employees, managers, executive and board members) in order to change more equally the balance of power in the labor market and corporate policies, against any kind of gender discrimination.
The certification is intended to narrow the gender pay gap between men and women and to monitor and raise awareness among companies, employees and consumers’ behaviors about Gender Diversity.
The idea of issuing the certification for Gender Equality in the workplace conceived by WWI, provides business companies with a further qualification allowing them to be stronger, more productive and competitive on the market.
Winning Women Institute is supported by a Scientific Committee respecting standards of excellence – of which William Griffini, CEO and Partner of Carter & Benson is currently part – that gathers leading players personalities in the business, university and cultural fields.
WWI organized a meeting on the International Women’s Day last March focusing on Gender Equality certification as a competitive advantage for business companies.
In fact, nowadays, the certification on Gender Equality has become a real exigency. And business companies adapt themselves more and more quickly in order to increase their own credibility, competitiveness and last but not least, their own sales revenues.